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Zocdoc’s New Identity Puts A Friendly Face On Health Care | LGBTPost

Zocdoc’s New Identity Puts A Friendly Face On Health Care

The OpenTable of doctor’s appointments gets a new logo that tries to make health care seem more human.

Twenty years ago, you found a doctor by asking a friend or another doctor for a recommendation. Today, at least one in two Internet users searches for his next doctor online. It’s convenient, sure, but it also depersonalizes an important, deeply intimate decision. How do you make such an abstract interaction seem more human?

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