A new body love campaign is redefining what looks "flattering" and what doesn’t by letting every woman decide for herself.
A new campaign called "#ImFlattered," created by body-positive clothing company SmartGlamour, featured photos of women holding signs with rude comments people have said to them about their bodies. Every woman proudly showcased her "flaws" in the photo series by wearing the exact outfit so many people have told them is not "flattering" on them.
Owner, designer and creator of #ImFlattered, Mallorie Dunn, explained why she chose to debunk the term "flattering" in a blog on SmartGlamour. "Having ‘flattering clothing’ basically means ‘that makes you look thin,’" Dunn wrote. "Here’s the truth, ladies — your ‘shape’ does not need to ‘look great.’ And clothing does not need to ‘do the work’ for you. All clothing needs to do — is clothe you."
In an additional blog post for SmartGlamour, Dunn described her creative process for the project. "I asked women… if there was ever a time (or times) when a stranger or loved one concluded they were the expert on their body and presentation — and decided to voice it."
The campaign included women of all sizes, ethnicities and ages. SmartGlamour created all the outfits in the photo series specifically for each woman.
"You do not owe your appearance, attractiveness, or thinness to anyone," Dunn wrote, adding in her second blog post: "The only person that matters in the question of whether or not you’re ‘flattered’ — is you."
Scroll below to see nine beautiful and badass women reclaiming their "flaws" with the help of SmartGlamour.
Head over to SmartGlamour to read more about the campaign.
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